In 2005, 18.744 Million DVD Players Were Sold In China With Sales ...

In 2005, 18.744 million DVD players were sold in China with sales revenue reaching RMB11.528 billion. The market retained a rapid growth while sales revenue grew slowly due to the intense competition. Sales volume rose by 2.242 million units, or a 13.6% increase compared to 2004; sales revenue increased by RMB 0.501 billion over 2004, or a 4.5% year-on-year growth. The compound growth rate of sales volume reached 45.3% from 2001 to 2005 and that of the sales revenue 14.9%. Scale and Increase of Sales Volume in China DVD Player Market, 2001-2005 The consumer behaviour and consumption characteristic are different according to regions. For instance, the consumers in North China pay much more attention to the brand, quality as well as services; the consumers in East China are not so sensitive to the price, but care more about the brand favourite and have a high demand for the functions; However, the consumers in southwest and northwest regions are more practical and show obvious attention to the price fluctuation.

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