SanDisk unveils digital flash DVD player

SanDisk Corporation has introduced USBTV, a new, industry-wide initiative that is expected to enable consumers to easily move digital content from their PCs to their televisions for viewing in full, big-screen comfort. The announcement was made during a press conference at the Consumer Electronics Show (CES), where the platform technology was demonstrated and several industry leaders announced their support for USBTV.We believe that USBTV represents an exciting new category of flash-based products that will bring digital downloading of video to a broad spectrum of new consumers who prefer viewing on their TV sets rather than on a PC screen, said Eli Harari, SanDisk CEO. USBTV has the potential to become an industry-transforming category as significant as the introduction of the DVD and VHS players, because in the convergence of the Web and home entertainment, USBTV solves in a simple, elegant way the last 10 feet of the content portability problem in the home between the PC and the TV, he said.

Read More